A Marketing Approach To Public Relations

Creativity, Contacts and Caring

Creativity, contacts and caring…consistent efforts which lead to high impact results…total integrity and dedication…a genuine concern for each client’s business needs and goals – these are among the values that represent the SSA difference.  Because of the company’s extensive background in all areas of advertising/promotion and public relations, SSA Public Relations brings a “marketing” approach to its publicity activities – an approach that makes a big difference for clients and an approach designed to help build the businesses of our clients, in addition to helping further corporate and product branding and image.

For its clients, SSA’s in-house divisions – SSA Public Relations and SSA Creative Promotions – serve as a virtual in-house publicity and creative services department — without all the typical accompanying expenses.  SSA provides all industry and consumer marketing materials, designs and implements effective trade and consumer publicity campaigns and furthers the client’s corporate image within the business sector as well as the general public.   SSA Public Relations prepares all media releases, media kits (both print and electronic), arranges all media interviews, prepares press conferences and designs specialized media events.  But it’s SSA’s outstanding copy-writing skills, extensive trade and consumer media contacts, the ability to position the story for maximum impact, the ability to bring a promotion/marketing edge to publicity activities and highly experienced and talented staff who care about doing the best possible job – that marks the SSA Public Relations difference…and why SSA can make a big difference in successfully telling your company’s message across its target markets.

A Team Approach

Rather than one account executive balancing numerous accounts, SSA employs a “team” approach to every client, comprised of SSA’s staff of publicity professionals.  This method allows for more immediate response time and maximizes results in a quicker time frame. When clients have questions or a need of any kind, there will always be a publicity/media professional on hand at SSA who can assist, anytime of day.

SSA provides its Television, Film, Direct Response/Electronic Retailing, Publishing, Music and Consumer Products clients with comprehensive on-site media representation at all key markets.  Each year, SSA effectively prepares its clients – and attends on-site – for trade shows, markets and conventions that include NATPE, MIPTV, MIPCOM, AFM, Consumer Electronics Show (CES), Toy Fair, Licensing Show, Electronic Retailing Association (represented by SSA Public Relations), Response Expo, the International Housewares Show, The ABA, PROMAX and NAB.

In-House Satellite Tour Services

Another SSA advantage is our in-house live-via-satellite television and radio media tour service.  SSA clients have immediate access to the company’s in-house satellite tour service, which can place client messages and representatives virtually anywhere throughout the world.  Several companies, including Walt Disney Productions, Columbia Television, Hearst Corporation, Warner Brothers Studios, Macmillan Publishing, 4Kids Entertainment and Penguin Books, among many others, have taken advantage of SSA’s unique approach to radio and TV satellite press tours. Retainer clients can take advantage of SSA’s in-house TV and radio satellite press tour operations at specially discounted rates.