About SSA Public Relations
Established in May, 1989, SSA Public Relations is the full-service public relations/promotions/advertising marketing ally to clients who insist on receiving the maximum amount of attention, resulting in the maximum amount of consistent exposure.
SSA Public Relations provides industry/trade, financial and consumer publicity for a wide range of corporate, entertainment, new media and consumer products clients effectively — and cost efficiently. Headquartered in Los Angeles, SSA Public Relations fully serves clients with carefully designed, customized approaches to meet their specific marketing goals. SSA Public Relations believes in giving its clients complete attention and dedication, resulting in comprehensive publicity coverage. For both clients and media alike, SSA Public Relations is what a public relations firm should be: knowledgeable — concerning the business of its clients…fully dedicated — toward achieving clients’ goals…and responsive — in fulfilling the needs of media contacted on behalf of clients.
SSA Public Relations is a full-service, fully-integrated Public Relations, Promotions and Digital Media agency that surrounds clients with a 360-degree approach encompassing all areas of social media design and implementation, product integration, content creation in all media, promotion creation and execution, direct to consumer marketing – and traditional media relations.
The preparation and distribution of press releases and media materials, fine-tuned pitching to appropriate media, securing media bookings, symposium panel speaking opportunities, creating media events – these remain integral tools – however they no longer remain the only tools.
Digital media – the Internet, smartphones, tablets – are now embedded in the media and consumer landscape, creating new dynamics in the manner and mechanisms required to gain consumer awareness. Harnessing the power of digital media through content creation and placements and social media through ongoing cross-promotional consumer interaction offers companies large, growth and start-up an array of unprecedented exposure opportunities. Traditional media – national and local television, branded magazines, newspaper dailies, local radio, and wire services – deliver broad awareness while the major online platforms work in unison to generate company-to-consumer relationships. Corporate trade media have expanded into the digital realm with online versions of print publications along with daily e-newsletters. SSA’s B2B activities encompass the entirety of today’s corporate trade media with print and digital coverage combined with business-based social media.
Driving SSA’s public relations model is direct-to-consumer and business to business exposure, encouragement and conversion. For SSA, gaining awareness is an important first step to a more important end – convincing both the consumer and corporate decision-maker to act.
SSA provides its Television, Film, New Media, Direct Response/Electronic Retailing, Publishing, Music and Consumer Products clients with comprehensive on-site media representation at all key markets. Each year, SSA effectively prepares its clients – and attends on-site – for trade shows, markets and conventions that include NATPE, MIP-TV, MIPCOM, L.A. Screenings, AFM, Toy Fair, Licensing Show, The Atlanta Super Show, Electronic Retailing Association (represented by SSA), the International Housewares Show, The ABA and NAB.
Because of the company’s extensive background in all areas of advertising/promotion and public relations, SSA Public Relations brings a “marketing” approach to its publicity activities – an approach that makes a big difference for clients and an approach designed to help build the businesses of our clients, in addition to helping further corporate and product branding and image.
For its clients, SSA’s three in-house divisions – SSA Public Relations, SSA Promotions and SSA Advertising – serve as a virtual in-house publicity and creative services department — without all the typical accompanying expenses. SSA provides all industry and consumer marketing materials, designs and implements effective trade and consumer publicity campaigns and furthers the client’s corporate image within the business sector as well as the general public. SSA Public Relations prepares all media releases, media kits (both print and electronic), arranges all media interviews, prepares press conferences and designs specialized media events.
But it’s SSA’s outstanding copy-writing skills, extensive trade and consumer media contacts, the ability to position the story for maximum impact, the ability to bring a promotion/marketing edge to publicity activities and highly experienced and talented staff who care about doing the best possible job – that marks the SSA Public Relations difference…and why SSA can make a big difference in successfully telling your company’s message to your company’s target markets.
Another SSA innovation: Rather than one account executive balancing numerous accounts, SSA employs a “team” approach to every client, comprised of SSA’s publicity professionals from each of its three offices, if required. This method allows for more immediate response time and maximizes results in a quicker time frame. When clients have questions or a need of any kind, there will always be a publicity/media professional on hand at SSA who can assist, anytime of day.
Technology has also had its impact on publicity — and SSA is state-of-the-art: In-house satellite media tours…creation and distribution of highly-stylized digital media materials… Video News Releases (VNR’s) sent to local television news operations across the country…production and distribution of electronic press kits (EPK’s) to the nation’s national and local news organizations…and in-house digital distribution of electronic/video-embedded press releases, media advisories and photo art to SSA’s comprehensive lists of targeted media databases.
Another SSA advantage is our in-house live-via-satellite television and radio media tour service. SSA clients have immediate access to the company’s in-house satellite tour service, which can place client messages and representatives virtually anywhere throughout the world. Several companies, including Walt Disney Productions, Warner Bros. Records, Warner Bros. Television and Penguin Books, among many others, have taken advantage of SSA’s unique approach to radio and TV satellite press tours. Retainer clients can take advantage of SSA’s in-house TV and radio satellite press tour operations at specially discounted rates.
Creativity, contacts and caring…consistent efforts which lead to high impact results…total integrity and dedication…a genuine concern for each client’s business needs and goals – these are among the values that represent the SSA difference.