Industries Served
SSA serves clients within such key industries as:
ENTERTAINMENT - SSA is the exclusive public relations and marketing firm for an impressive roster of U.S. and international television and theatrical film production/distribution companies; home video suppliers; network, cable and syndication companies; and talent.
LICENSING - SSA’s clients within the Licensing industry number among the most successful in the world.
FINANCIAL MEDIA – SSA serves its entertainment and corporate public companies with the full range of financial media services.
PUBLISHING - SSA serves as public relations representative for several leading book publishers and book packagers.
CONSUMER PRODUCTS - SSA is regarded as a leading marketing force in the launch of new consumer products, applying its full-service, in-house mix of consumer and trade publicity, promotions and print advertising.
CHILDREN’S/FAMILY ENTERTAINMENT – The public relations/marketing firm for many of the most prominent brands in kids/family entertainment, SSA has successfully launched properties ranging from Pokemon and Yugioh to Bob the Builder and Berenstain Bears: The Animated Series. A kids marketing specialist, SSA creates and fully implements promotional campaigns that effectively capture kids’ attention. From pre-school, to educational to action/adventure, SSA has become a significant kids marketing resource for the biggest names in television, film, home video, video games, publishing and all categories of licensing. In addition to providing full-service public relations, promotions and advertising services, SSA offers in-house consumer products licensing representation - and combines both its marketing and licensing operations to build the brand in the most comprehensive manner possible.
WORLDWIDE TELEVISION AND FILM PRODUCTION/DISTRIBUTION – SSA proudly represents several of the most prominent companies engaged in international production and distribution. From television to film, from home video to videogames and the Internet, SSA is an experienced and effective marketing/public relations agency, providing the full resources of our three offices to help build the worldwide corporate presence of companies, and their products into global brands. For production and distribution companies conducting business on a global level, SSA identifies corporate stories; prepares and issues media releases announcing corporate developments; Arrange media interviews with corporate executives; Ensure coverage of the company through the markets – and throughout the year; Represents companies on-site at trade shows and markets; Arranges for company executive participation in panels; Achieves the full gamut of corporate public relations media coverage, from executive quotes in thematic trade media round-up articles to multi-page feature articles; And fully covers the U.S. and international television/film/DVD entertainment trade media
DIGITAL AND ELECTRONIC DIRECT RESPONSE MARKETING – SSA Public Relations is a leader in representing today’s burgeoning digital and electronic direct marketing industry and their products, whether it in the area of corporate media relations (representing companies on a B2B basis to targeted industry media and to business press) or consumer public relations/promotions (supporting the launch of direct marketed-products with comprehensive publicity targeted to the product’s key consumer constituencies). SSA has won numerous awards for our agency’s public relations and promotions campaigns in support of Direct Response products across all key categories, including Housewares, Fitness, Beauty & Health, Automotive, Pharmaceutical, Entertainment, Parenting and more. SSA’s proactive efforts have played a key contributing factor towards the growth of vendor companies direct response, and the sell-through of consumer products manufactured and distributed by top direct response marketers. In addition to representing many of the industry’s most prominent companies as well as the industry trade organization The Direct Response Marketing Association and the acclaimed Response Expo annual conference and exhibition.