Consumer Products

SSA is a go-to publicity and marketing force in the launch of new consumer products, applying its full-service, in-house mix of consumer and trade publicity, promotions, social media and print advertising to reach targeted consumers, build awareness and inspire sales.  Whether direct to consumer, retail or e-tail, SSA Public Relations works with clients to fine-tune a customized, fully-integrated series of campaigns that bring significanr, brand and business-building results.  SSA brings to each product launch innovative thinking and creativity, all designed to cut throught the intense clutter and competition for consumer attention.  SSA’s combined application of traditional media, social media, promotions and direct to consumer awareness and sell-through marketing generates a bottom-line difference for clients.

Identifying the core messaging that will capture the attention of media and consumers…securing product spokespersons…designing fun and informative (and selling) demonstrations for television and digital media…media training the corporate executive and spokespersons…building an interactive social media presence…working with retail to develop and implement traffic-driving promotions…achieving ad-hoc networks of radio stations or bloggers for interview-based segments, roduct reviews and promotions  — SSA does it all.

SSA recognizes the intense work, sacrifice, investment that companies place in the design, development, manufacture, launch and distribution of new-to-market products.  When it becomes our turn to succeed we take the responsibility as our own, working closely with client management teams to bring the product message home – and the product home – to targeted consumers.