Digital & Electronic Direct Response Marketing
SSA Public Relations is a leader in representing today’s burgeoning digital and electronic direct marketing industry and their products, whether it in the area of corporate media relations (representing companies on a B2B basis to targeted industry media and to business press) or consumer public relations/promotions (supporting the launch of direct marketed-products with comprehensive publicity targeted to the product’s key consumer constituencies).
SSA has won numerous awards for our agency’s public relations and promotions campaigns in support of Direct Response products across all key categories, including Housewares, Fitness, Beauty & Health, Automotive, Pharmaceutical, Entertainment, Parenting and more. SSA’s proactive efforts have played a key contributing factor towards the growth of vendor companies direct response, and the sell-through of consumer products manufactured and distributed by top direct response marketers.
In addition to representing many of the industry’s most prominent direct response marketers, SSA is the Public Relations representative for the Washington DC-based Electronic Retailing Association, the leading trade association representing DRTV and e-commerce members. SSA is responsible for an extensive number of high-profile direct-to-consumer products launches, applying its full-service, in-house mix of consumer and trade publicity, promotions and print advertising.