SSA’s clients within the Licensing industry are among the most successful in the world, representing nearly all key consumer product categories from children’s to top network television primetime series and studio films.
SSA represents all areas of licensing, entertainment, marketing and retail trade press (B2B) and full-scale product branding/awareness consumer media and social media. In the area of B2B (licensing, entertainment and retail) trade media, utilizes a customized and targeted approach to propel their business opportunities – empowering licensing agencies to reach licensees and retailers with compelling editorial coverage.
SSA prepares and issues all corporate press releases, arranges for trade media feature stories on launching properties and secures interview opportunities for stand-alone features and thematic round-up stories that encompass a broad spectrum of executive quotes. SSA is also expert at preparing by-lined ‘viewpoint’ pieces for trade and business media and booking clients as panel speakers for high-profile industry symposiums and trade shows. In the area of consumer awareness, SSA designs and executes retail and consumer media tie-ins on behalf of licensed brand clients in addition to our expansive efforts in securing comprehensive consumer press coverage and achieving social media that encourages purchases. SSA also specializes in placing branded licensed product within television and movie entertainment.