Senior Staff


Steve Syatt | CEO
CEO of SSA, Steve held senior level marketing and public relations positions for major entertainment organizations in broadcasting, cable, home video, worldwide television and film distribution before forming SSA in May, 1989.  Steve, together with his executive team and staff, has developed SSA into one of the most respected agencies in marketing and public relations, trusted by clients and media alike.

Cara Downs | Vice President
Vice President Cara Downs brings an extensive background of media relations and promotions to SSA. Cara has served as public relations director for a number of stage productions in NYC working with Brett Singer & Associates. Cara’s outstanding creativity and focus has yielded substantial results for SSA clients.

Rosa Noyola | Vice President, Latino Division

As Vice President, Latino Division, Rosa Noyola specializes in introducing SSA’s clients to Spanish language markets in the U.S. and Latin America. The Latino Division is dedicated to managing on-spot messaging and branding and working with top Latino media to direct extensive and fully-realized campaigns. Also, Ms. Noyola strives to assist Latin America-based companies in realizing various U.S. goals, including the establishment of American offices and partnerships in the professional and consumer community. Ms. Noyola is also an attorney and supervises SSA’s Business & Legal Affairs department. She obtained her law degree from the UCLA School of Law and earned her undergraduate degree at the University of California, Irvine, with cum laude and honors.

David Syatt | Director, Consumer and International Media
David Syatt serves as Director, Consumer and International Media at SSA Public Relations. He has overseen numerous publicity campaigns, scoring coverage in major media outlets, including Newsweek, USA Today, Fox Business Network and scores of local television and radio affiliates.David also works with the global trade media coverage of SSA’s entertainment clients in the areas of television, distribution, DVD/Home Video and Licensing, representing its clients at several international entertainment markets, including MIPCOM, MIPTV and NATPE.